Catalogue Investment Calculator
Most brands either over-spend on account management (full agency retainer for a 5-SKU range) or under-spend (junior operator drowning under 100+ SKUs). This calculator sizes the actual operational bandwidth your catalogue needs — by parent ASIN count, variation depth, monthly ad spend and marketplace footprint.
Your catalogue
Enter your account shape.
How many distinct product listings you have
Colours, sizes, packs per listing
Sponsored Products + Brands + Display + DSP
e.g. UK only = 1, EU5 = 5
Required bandwidth
The cost comparison
In-house vs NAYF Ads.
Blended senior Amazon specialist, all-in cost (salary + benefits + tools)
Full ex-Amazon team on your account — 5 disciplines, rolling monthly, fire any time
Recommended for your catalogue
3-Month Paid Trial
Your catalogue is at a size where a dedicated ex-Amazon team on a rolling monthly engagement will pay for itself.
How to use it
Numbers are a starting point.
A conversation gets you to the answer.
This tool models the maths cleanly, but every brand has category-specific quirks the model can't see — competitive intensity, seasonal skew, catalogue depth, launch stage. If you'd like a senior view on how the numbers apply to your specific account, book a call and we'll walk through it together.
Keep exploring.
ACOS Break-Even Calculator
Plug in your sell price, COGS, FBA fees and target margin to see your true break-even ACOS. Stop optimising blindly toward a number that doesn't suit your unit economics.
New-To-Brand Lift Calculator
Model the long-term LTV impact of acquiring new-to-brand Amazon customers — repurchase rate, basket expansion and lifetime margin contribution.