AdvertisingProgrammatic

Amazon DSP —the full-funnel unlock.

Programmatic advertising across Amazon's owned-and-operated inventory plus third-party supply. Audience-led demand generation for brands ready to scale beyond Sponsored Ads.

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What we do

One specialism, delivered properly.

Amazon DSP is where the ceiling on Sponsored Ads gets lifted. Once your PPC is running against every relevant keyword, DSP is how you get in front of the customer before they search — via audience targeting, remarketing pools, look-alikes, and off-Amazon display. Run properly, DSP compounds on top of PPC. Run poorly, it's expensive display advertising with attribution smoke.

What's included

The full scope.

Audience strategy

In-market, lifestyle, remarketing, look-alike and Amazon Marketing Cloud custom audiences built against your specific buyer profile.

Display & video placement

Amazon O&O placements (Home, IMDb, Twitch, Fire TV) plus premium third-party supply through Amazon's supply-side integrations.

OTT & connected TV

Video creative deployed against Amazon Prime Video, Twitch and Fire TV audiences — full-funnel with retail-outcome measurement.

Full-funnel measurement

New-to-brand rate, retail attribution, DSP + Sponsored Ads incrementality, Amazon Marketing Cloud custom queries.

Creative production

Static, animated and video display creative built to Amazon's ad-spec requirements. Category-aware, brand-consistent.

Our approach

How the engagement
actually runs.

A structured sequence — not a black box. You know what happens each phase, what we need from you, and what you'll see back.

Audience discovery

Amazon Marketing Cloud analysis of your existing customer base — what other categories they shop, what content they consume, where the look-alike pools sit.

Funnel design

Awareness, consideration and conversion layer with distinct creative and audience strategy per stage.

Launch & optimise

Placement-level bid management, creative rotation testing, audience A/B testing weekly.

Expected outcomes

What you can expect.

New-to-brand rate lifts of 30–70% on target categories

DSP + Sponsored Ads incremental lift measurable through AMC

Full-funnel visibility from awareness through retail conversion

Common questions

Frequently asked.

What's the minimum spend for DSP?

Amazon's minimum for managed-service DSP is typically $50K/month. NAYF Ads can run DSP as low as $15K/month via our own console access, making DSP accessible to brands that don't hit Amazon's threshold yet.

Do I need Sponsored Ads before I do DSP?

Almost always yes. DSP compounds on Sponsored Ads — running DSP without a solid PPC foundation typically wastes budget. Exceptions exist for pure brand-building plays with strong DTC data.

Get started

Let's see what's possible
for your brand.

Every NAYF Ads engagement starts with an initial 15-minute conversation — 1:1 with Nathan, scoped to your category. You'll walk away with a hyper-personalised niche report on your brand, actionable from day one.

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