Frequently asked questions.

Small, and deliberately so. NAYF Ads is an independent agency — privately owned, not part of a network, holding company or agency roll-up — run as a small senior team rather than a large one. We take on a limited number of brands at a time because the model depends on senior people having the capacity to actually think about your account.

Nathan, the founder, plus a small group of senior specialists. He is on the first call, he is on the account day to day, and he is who you email when something needs a decision. There is no handover from the person who sold you the engagement to a junior who runs it — that handover is the single most common reason brands leave agencies, and we don't have one to make.

Serious Amazon brands — sellers and vendors with established product-market fit who want to scale efficiently. Our case studies span home & kitchen, skincare, industrial supplies, automotive, gifting and birdcare. We've driven over $20M in client sales across 40+ brands. We're a particularly good fit for founder-led and family-run brands where the founder still makes the commercial calls.

Two things. We're advertising specialists rather than generalist marketers — Amazon is the only channel we work on. And the seniority is real: our team previously worked inside Amazon as vendor managers, brand specialists, strategists and consultants, and those are the people on your account, not a sales layer in front of a junior delivery team. Every engagement runs on our 7-Step Advertising Improvement Plan (AIP).

Covent Garden, London. We work with brands across the UK, Europe and the US — Amazon UK, Amazon US and select EU marketplaces. Most of our client communication is remote, and we keep UK working hours with flexibility for US clients.

No. NAYF Ads is an independent agency and is not affiliated with, endorsed by, or a subsidiary of Amazon.com, Inc. We are listed on the Amazon Ads Partner Directory, which is a public directory of advertising agencies — a listing, not a partnership status or an endorsement. Several of our team previously worked at Amazon as employees, which is a background, not an affiliation.

There's no lock-in on any tier. The 3-Month Trial is a rolling three-month engagement and goes month-to-month after that; Performance Partnerships are rolling monthly from the start. You can end the engagement — the specific notice period is set out in your engagement agreement and we'll walk you through it before you sign anything. We'd rather earn the relationship every month than hold you to a year you regret in month three.

No setup fee and no minimum term. There's no published minimum ad spend either, but there is a practical floor: below roughly $2,200/month in fees the maths stops working for both of us, and if your ad spend is small enough that our fee would dominate your P&L, we'll tell you on the call rather than take the engagement. Coaching at $400 per 30 minutes exists precisely for brands at that stage.

You keep ownership of everything. We work through delegated user access on your Seller Central or Vendor Central account and your own Amazon Ads account — you grant it, you can revoke it, and the account, the campaign history and the data stay yours throughout and after. We don't run client advertising through an account we own, and we don't hold your campaign data hostage at the end of an engagement.

Accounts are reviewed daily against target, with optimisation work — search terms, negatives, bid and budget moves, placement adjustments, campaign structure — running continuously rather than in a monthly batch. Reporting is weekly, plus a live dashboard you can open whenever you like. The reporting is a byproduct of the work, not the deliverable.

Profit. ACoS and ROAS are ad-account metrics and it's entirely possible to make both look excellent while the business makes less money. We work to total advertising cost of sale against total sales, and to contribution after Amazon's fees and your cost of goods where you're willing to share those numbers — which we'd encourage, because it changes what the right answer is.

Yes, and it's one of our better setups. Plenty of our engagements sit alongside an in-house person who owns the catalogue, the supply chain and the commercial relationships, with us bringing advertising specialism they'd otherwise have to hire for. We're not trying to make your in-house hire redundant — if we do our job, we make them look good.

Ask on the call and we'll arrange it where the client is happy to — we won't volunteer a client as a reference without checking with them first. In the meantime our Trustpilot reviews are public and the case studies on this site name the category, the problem and the numbers.

Sponsored Products, Sponsored Brands and Sponsored Display across the board, plus Amazon DSP for brands ready for programmatic and full-funnel demand generation. We also handle Amazon Attribution for brands driving external traffic.

It's our framework for scaling Amazon advertising profitably — covering keyword harvesting, listing optimisation, campaign architecture, bid management, creative direction, full-funnel strategy and continuous performance review. It's the through-line in every case study on this site.

Yes. Ads can only convert as well as the listing they're sending traffic to, so we audit and rebuild titles, bullets, descriptions, backend search terms and A+ content as part of most engagements. Paying for clicks into a weak listing is the most expensive mistake on Amazon.

Absolutely. Our coaching engagements are designed exactly for that — independent account audits and tailored training sessions for your existing Amazon team, with the session recorded so the rest of the team can watch it back.

Yes — both. Our team blends first-hand experience (several of us previously worked at Amazon as vendor managers and brand specialists) with deep agency experience across Vendor Central and Seller Central. Whether you're 1P, 3P or operating both, you get authentic platform expertise on either side.

Three published options. Audit & 1:1 Coaching is $400 per 30 minutes. The fully managed 3-Month Trial starts at $2,200/month and scales with parent-ASIN count — the entry rate covers up to 3 parent ASINs, and larger catalogues are scoped on the call. Performance Partner has no retainer at all: we agree a revenue baseline first and take a percentage of the uplift above it. Full detail on the Pricing page.

Before we start we agree a clean baseline — a 3 to 12-month average of your Amazon revenue. Once live, we charge an agreed percentage of the incremental sales above that baseline. No fixed retainer, no fee on your existing revenue, and if sales don't lift above baseline, we don't get paid. It's the only commercial model we've found that keeps both sides pointing the same way over several years.

Once scope is agreed, onboarding typically takes 1-2 weeks — access setup, account audit and the first version of your AIP roadmap. Aggressive launches can move faster when the timing demands it.

Most clients see meaningful movement within 30-60 days. Several of our case studies — Skinbunny, Discounted Cleaning Supplies' spray bottles, the #1 bird feeder — show category-leading positions inside 90 days. Cold launches with no reviews take longer to fully de-risk, and we'll say so upfront rather than promise a number we can't hit.

It's 15 minutes, one-to-one with Nathan, and it's free. You get a senior read on your account and a personalised report on your category, which is yours to keep whether or not we end up working together. There's no pitch deck and no second call with a salesperson — if we're not the right fit we'll say so on that call and, where we can, point you somewhere better.