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SEO & Listing OptimisationOrganic rank

The organic rankyour listings deserve.

Amazon SEO rebuilt from the ground up — titles, bullets, backend search terms, A+ content — engineered for A9's ranking factors and your conversion economics.

What we do

One specialism, delivered properly.

Amazon SEO isn't Google SEO. A9 rewards conversion velocity, keyword density and Information Data Quality (IDQ) score — not backlinks or content depth. Our Amazon SEO service is built around what actually moves rank on Amazon, not what moves rank on the open web.

What's included

The full scope.

01

Keyword harvest & prioritisation

Amazon Brand Analytics deep-dive, Helium10 + Datadive cross-reference, competitor gap analysis. Ranked by search volume, conversion likelihood and commercial intent.

02

Title rebuild

180–200 character titles engineered for keyword coverage without triggering suppression. Brand-first structure, primary keyword in first 80 characters, no promotional language.

03

Bullet restructure

Bullets 1–2 for conversion, 3–5 for long-tail keyword coverage. Character utilisation to 400–500 per bullet.

04

Backend search terms

The 250-byte field most operators waste — filled with alternate spellings, translations, synonyms and long-tail keywords not on the front-facing listing.

05

A+ content SEO

A+ modules structured for keyword coverage in image alt text and heading structure — A9 crawls both.

06

IDQ score optimisation

Full 25-point Information Data Quality audit against our [IDQ Audit Checklist](/resources/listing-idq-audit-checklist).

Our approach

How the engagement
actually runs.

A structured sequence — not a black box. You know what happens each phase, what we need from you, and what you'll see back.

1

Category & competitor audit

Top 20 listings mapped for title patterns, bullet structure, image sequence, review count and price positioning.

2

Keyword architecture

Master keyword map built per ASIN, prioritised by opportunity vs difficulty.

3

Listing rebuild

Titles, bullets, backend and A+ rewritten and deployed. All changes tracked so we can measure the lift.

4

Rank tracking

Weekly organic rank tracking on 20 hero keywords. Adjustments made where rank hasn't moved.

Expected outcomes

What you can expect.

IDQ score to 100% within first 30 days

Organic rank uplift on hero keywords typically visible inside 30–45 days

Long-tail keyword coverage broader than category leaders

Listing conversion lift compounds on paid traffic

Get started

Let's see what's possible
for your brand.

Every NAYF Ads engagement starts with an initial 15-minute conversation — 1:1 with Nathan, scoped to your category. You'll walk away with a hyper-personalised niche report on your brand, actionable from day one.

Book an initial call →
Nathan Divakaran, Founder & CEO of NAYF Ads

Nathan Divakaran

Founder & CEO, NAYF Ads

Personally leads every engagement. 30-minute paid coaching sessions available — the first 15 minutes on us.