Creative testingrun as a discipline.
Structured A/B testing on main images, Sponsored Brand headlines, video creatives and A+ modules. Data-led creative iteration.
One specialism, delivered properly.
Most Amazon brands rebuild their creative once a year. The high-performers test creative every month. Creative Optimisation is a continuous discipline — main image variants, headline copy tests, video creative iterations — that compounds conversion lift quarter over quarter.
The full scope.
Main image A/B testing
Amazon's Manage Your Experiments (MYE) framework — controlled A/B tests with statistical significance.
Sponsored Brand headline tests
Multiple headline variants deployed simultaneously, wins scaled, losers killed.
Video creative iteration
Sponsored Brand Video creative refreshed quarterly against performance data.
A+ module split testing
Different A+ module orders, comparison-chart layouts, hero imagery variants.
What you can expect.
Sustained CTR and CVR lift over multiple test cycles
Creative decisions backed by statistical significance, not opinion
Let's see what's possible
for your brand.
Every NAYF Ads engagement starts with an initial 15-minute conversation — 1:1 with Nathan, scoped to your category. You'll walk away with a hyper-personalised niche report on your brand, actionable from day one.
Book an initial call →
Nathan Divakaran
Founder & CEO, NAYF Ads
Personally leads every engagement. 30-minute paid coaching sessions available — the first 15 minutes on us.
Related services.
A+ Content (Enhanced Brand Content)
Amazon's below-the-fold rich content module — designed properly, it lifts conversion 8–15%. Designed poorly, it's a decorative box that costs you money.
Brand Story Module
The Brand Story module appears above your A+ content on every listing in your brand catalogue. It's the highest-visibility asset most brands under-use.
Brand Storefront Design
Your Storefront is a full mini-site inside Amazon — homepage, category pages, product pages. Treated as an asset, it's a full-funnel destination that Sponsored Brand campaigns and DSP can drive against.