Vendor Central,run by ex-Vendor Managers.
The only Amazon agency where your account is run by people who used to sit on Amazon's side of the table. AVN prep, JBP drafting, COOP defence, CRaP recovery — done properly.
One specialism, delivered properly.
Vendor Central is fundamentally different from Seller Central. Different negotiation surface, different marketing tools, different suppression triggers, different reporting stack. Most agencies bolt Vendor Central onto a Seller Central playbook. We don't — because our Vendor Managers ran Amazon's side of the table before joining NAYF.
The full scope.
Annual Vendor Negotiation prep
Full AVN readiness — retail P&L analysis, COOP/MDF benchmarking, terms modelling, Joint Business Plan drafting, in-room support during the negotiation itself.
Weekly PO management
Purchase order review, forecast alignment, chargeback dispute management, shortage claim recovery, damage allowance reconciliation.
COOP & MDF strategy
Co-op marketing fund allocation across Vendor-powered coupons, deals, Vine, Amazon Attribution, category placements. Every dollar traceable to a placement outcome.
CRaP defence & recovery
Proactive CRaP-out risk monitoring, price/cost modelling for at-risk SKUs, recovery plans for CRaPped items.
Vendor advertising
AMS / Sponsored Products for Vendors campaign architecture, vendor-only ad placements, category-header sponsorships.
Retail Analytics & category health
Brand Analytics deep-dives, ARA Basic and ARA Premium reporting synthesised into weekly leadership commentary.
How the engagement
actually runs.
A structured sequence — not a black box. You know what happens each phase, what we need from you, and what you'll see back.
Vendor account health audit
PO acceptance rate, chargeback exposure, COOP levels vs category average, at-risk SKUs mapped inside 5 days.
AVN readiness plan
If AVN is inside 90 days: we accelerate prep. If it's further out: we build the year-round data trail that makes your case at negotiation time.
Operational integration
Weekly PO cadence, monthly forecast alignment, quarterly business review with your Vendor Manager.
What you can expect.
COOP held flat or reduced through AVN — the biggest single margin lever most vendors give up
CRaP-out risk actively managed, not discovered at review time
Chargeback recovery rate uplift of 30–60% within first quarter
Weekly PO cadence with zero surprises
Frequently asked.
We're already on Vendor Central with another agency — can you take over mid-year?
Can you help us decide between 1P and 3P?
Let's see what's possible
for your brand.
Every NAYF Ads engagement starts with an initial 15-minute conversation — 1:1 with Nathan, scoped to your category. You'll walk away with a hyper-personalised niche report on your brand, actionable from day one.
Book an initial call →
Nathan Divakaran
Founder & CEO, NAYF Ads
Personally leads every engagement. 30-minute paid coaching sessions available — the first 15 minutes on us.