Brand guidelinesfor Amazon-native creative.
One canonical guideline document for how your brand shows up across listings, A+ content, Storefront, Sponsored Brand creative and DSP display.
One specialism, delivered properly.
Brand assets on Amazon proliferate fast — one A+ module per listing, one Storefront hero, one Sponsored Brand headline, one DSP display banner. Without a canonical guideline, they drift. Amazon-native Brand Guidelines lock the visual system so every asset compounds on the last.
The full scope.
Colour system
Primary, secondary, accent — with hex codes and Amazon-compliant contrast ratios.
Typography
Display and body font families, weights, sizes. Optimised for Amazon's rendering.
Photography direction
Product on white, lifestyle context, infographic overlays — sample directions for each.
Copy tone
Voice, register, banned/preferred vocabulary. Ensures every A+ module reads like one brand, not five contractors.
What you can expect.
Every creative asset consistent — Storefront, A+, Sponsored Brand, DSP
Faster creative production because writers and designers have canonical reference
Let's see what's possible
for your brand.
Every NAYF Ads engagement starts with an initial 15-minute conversation — 1:1 with Nathan, scoped to your category. You'll walk away with a hyper-personalised niche report on your brand, actionable from day one.
Book an initial call →
Nathan Divakaran
Founder & CEO, NAYF Ads
Personally leads every engagement. 30-minute paid coaching sessions available — the first 15 minutes on us.
Related services.
A+ Content (Enhanced Brand Content)
Amazon's below-the-fold rich content module — designed properly, it lifts conversion 8–15%. Designed poorly, it's a decorative box that costs you money.
Brand Story Module
The Brand Story module appears above your A+ content on every listing in your brand catalogue. It's the highest-visibility asset most brands under-use.
Brand Storefront Design
Your Storefront is a full mini-site inside Amazon — homepage, category pages, product pages. Treated as an asset, it's a full-funnel destination that Sponsored Brand campaigns and DSP can drive against.