About NAYF Ads
Our team used to work at Amazon.
That's the whole point.
NAYF Ads is built by people who previously worked at Amazon — as vendor managers, brand specialists, strategists and consultants at its London HQ. Every NAYF Ads account team is senior and brings that first-hand experience. That's the whole proposition.
Nathan Divakaran
Our founder,
and our standards
Built from inside.
Not learned from outside.
Nathan ran campaigns inside Amazon's London HQ for some of the largest Pan-EU sellers on the platform — including major household brands like Huawei, Samsung and Bic — producing $13,000,000+ in revenue.
Brands Nathan supported inside Amazon
The pattern was always the same: the brands that won understood how Amazon's own teams thought. Everyone else paid to learn it the hard way.
"NAYF Ads exists so brands can stop guessing at what Amazon wants — and start working with the people who used to decide it from the inside."
So we built it. A senior account team with first-hand Amazon experience on every engagement — at a fraction of what hiring that expertise in-house would cost.
First-hand experience, by design.
Every NAYF Ads account team blends five disciplines learned first-hand at Amazon — across 1P, 3P, advertising, consulting and engineering. You don't get one marketplace veteran; you get an entire senior team.
Vendor Manager
1P / Retail side
Sat across the table from the world's biggest brands inside Amazon Retail — negotiating terms, owning category strategy and forecasting growth from the buy-side.
What that means for youKnows exactly what Amazon's own buyers prioritise — and how to position your catalogue so it gets prioritised back.
Brand Specialist
Vendor Central insider
Sat embedded with brand teams inside Amazon, advising on assortment, content, A+ strategy and promotional cadence from inside the platform.
What that means for youBuilds the kind of Vendor Central operation Amazon's own staff would build for you — without the multi-year wait list.
PPC Strategist
Amazon Ads side
Worked inside Amazon Advertising running Sponsored Ads, Brands, Display and DSP strategy for top-spending brands across multiple marketplaces.
What that means for youHas seen what 8-figure ad budgets actually do — and applies that calibration to every account, regardless of size.
eCommerce Consultant
Strategic Account Services
Delivered Amazon's own paid consulting service to enterprise brands — the same engagement Amazon charges $250K+/year for, run from inside HQ.
What that means for youBrings the playbook brands pay six figures for, baked into every NAYF Ads engagement.
Solution Architect
SP-API · Automation · AI
Built the data plumbing inside Amazon — SP-API integrations, reporting infrastructure and automation pulling clean numbers out of a messy ecosystem.
What that means for youEngineers the custom dashboards, automated reporting and AI-powered workflows that sit on top of Amazon's API — visibility and leverage Seller Central will never give you.
Insider-level expertise.
Built for the long run.
Amazon sells the exact knowledge our team brings — through its Strategic Account Services. Most brands can't access it, and the ones who can pay enterprise rates for it.
Amazon Strategic
Account Services
- Enterprise-only — most brands can't access it
- 6–12 month engagement minimum
- One vertical of Amazon expertise (advertising OR vendor OR retail)
- Slow onboarding, no day-to-day execution
- Recruiting equivalent senior expertise in-house: ~$180K/yr salary plus benefits and 6+ month ramp
Senior marketplace team,
fully embedded.
- All four senior disciplines on every account
- Plugged in inside a week, monthly rolling
- Vendor + 3P + Advertising + Strategy under one team
- Dedicated account manager + senior strategy in every review
- No recruiting, no ramp, no enterprise minimums
Senior first-hand expertise at a fair, sustainable monthly rate — built for the long-term partnerships that actually deliver quality results. Premium, not premium-priced.
Embedded,
not outsourced.
NAYF Ads runs as a partial in-house team. A direct communication channel for messaging, calls and real-time reporting, a named senior AM, weekly cadence and monthly strategy review — with time-zone coverage so there's always someone reachable.
UK & EU
London · Madrid · Berlin
08:00 – 19:00 GMT
Americas
New York · Austin · LA
09:00 – 19:00 EST/PST
Asia-Pacific
Singapore · Sydney
09:00 – 19:00 SGT/AEST
Dedicated, named team
Same senior AM and strategist on your account every week. No rotating reps.
Direct, real-time access
A single direct channel for messaging, calls and live reporting. We work like an internal team, not an agency vendor.
Weekly + monthly cadence
Weekly performance reviews, monthly senior strategy sessions, always-on Slack between.
Senior eyes, always
Every campaign, every listing, every ASIN review passes through a senior team member.
Trained to the highest level.
And we never stop.
Our team's foundations were built working at Amazon, and we layer continuous investment on top: advanced industry training, peer networks, opinion-leader conversations and the broader third-party seller community. Amazon never stops changing, so neither do we.
Four words that define us.
We do right by every client.
Honesty over short-term wins. We tell clients what they need to hear — even when it's not what they want to hear — and we charge for value delivered, not hours billed. Our case studies are real brands hitting real numbers, never hype.
Performance, guaranteed.
We win when you win.
Every NAYF Ads engagement is grounded in measurable performance — agreed KPIs, weekly reporting, monthly strategy review. If we haven't moved the needle inside the first 90 days, you'll know exactly why and what we're doing about it.
Our case studies don't hide behind vanity metrics. Every number you'll see — #1 rank, 96% revenue growth, 8.10x ROAS, $1.55M month — came from real client accounts with real margins.
The proof, in numbers.
16x ROAS with AI Video: Scaling Amazon Top of Search from $580 to $9.4K
Replacing static creative with AI video to win Top of Search — $9.4K in sales from $580 spend.
From Plateau to #1 for "Dog Bed" on Amazon USA — and the Overall Pick Badge
Taking over a plateaued dog bed account in November 2023 and driving it to the #1 organic rank and Amazon's Overall Pick badge.
Ad-Driven Authority: No Reviews. No Sales History. #7 Best Seller in 6 Months.
Cold-launching a 3.5-star product with no sales history to a #7 Best Seller in six months.
See what our
senior team
can do for your brand.
Book a free 15-minute audit call with Nathan. You'll walk away with a hyper-personalised niche report on your category — yours to keep, no matter what.
Book your free audit →