About NAYF Ads
We come from inside Amazon.
That's the whole point.
NAYF Ads is built by ex-Amazon Vendor Managers, Brand Specialists, Strategists and Consultants — the people who used to sit on the other side of the table at Amazon's London HQ. Every NAYF Ads account team is a senior, ex-Amazon team. That's the whole proposition.
Nathan Divakaran
Our founder, in
Amazon HQ London
Built from inside.
Not learned from outside.
Nathan ran campaigns inside Amazon's London HQ for some of the largest Pan-EU sellers on the platform — including major household brands like Huawei, Samsung and Bic — producing $13,000,000+ in revenue.
Brands Nathan supported inside Amazon
The pattern was always the same: the brands that won understood how Amazon's own teams thought. Everyone else paid to learn it the hard way.
"NAYF Ads exists so brands can stop guessing at what Amazon wants — and start working with the people who used to decide it from the inside."
So we built it. A senior, ex-Amazon account team on every engagement — at a fraction of what hiring that expertise in-house would cost.
Ex-Amazon, by design.
Every NAYF Ads account team blends five ex-Amazon disciplines — across 1P, 3P, advertising, consulting and engineering. You don't get one ex-Amazon person; you get an entire ex-Amazon team.
Ex-Amazon Vendor Manager
1P / Retail side
Sat across the table from the world's biggest brands inside Amazon Retail — negotiating terms, owning category strategy and forecasting growth from the buy-side.
What that means for youKnows exactly what Amazon's own buyers prioritise — and how to position your catalogue so it gets prioritised back.
Ex-Amazon Brand Specialist
Vendor Central insider
Sat embedded with brand teams inside Amazon, advising on assortment, content, A+ strategy and promotional cadence from inside the platform.
What that means for youBuilds the kind of Vendor Central operation Amazon's own staff would build for you — without the multi-year wait list.
Ex-Amazon PPC Strategist
Amazon Ads side
Worked inside Amazon Advertising running Sponsored Ads, Brands, Display and DSP strategy for top-spending brands across multiple marketplaces.
What that means for youHas seen what 8-figure ad budgets actually do — and applies that calibration to every account, regardless of size.
Ex-Amazon eCommerce Consultant
Strategic Account Services
Delivered Amazon's own paid consulting service to enterprise brands — the same engagement Amazon charges $250K+/year for, run from inside HQ.
What that means for youBrings the playbook brands pay six figures for, baked into every NAYF Ads engagement.
Ex-Amazon Solution Architect
SP-API · Automation · AI
Built the data plumbing inside Amazon — SP-API integrations, reporting infrastructure and automation pulling clean numbers out of a messy ecosystem.
What that means for youEngineers the custom dashboards, automated reporting and AI-powered workflows that sit on top of Amazon's API — visibility and leverage Seller Central will never give you.
Inside-Amazon expertise.
Built for the long run.
Amazon sells the exact knowledge our team brings — through its Strategic Account Services. Most brands can't access it, and the ones who can pay enterprise rates for it.
Amazon Strategic
Account Services
- Enterprise-only — most brands can't access it
- 6–12 month engagement minimum
- One vertical of Amazon expertise (advertising OR vendor OR retail)
- Slow onboarding, no day-to-day execution
- Recruiting your own ex-Amazon hire: ~$180K/yr salary plus benefits and 6+ month ramp
Senior ex-Amazon team,
fully embedded.
- All four ex-Amazon disciplines on every account
- Plugged in inside a week, monthly rolling
- Vendor + 3P + Advertising + Strategy under one team
- Dedicated account manager + senior strategy in every review
- No recruiting, no ramp, no enterprise minimums
Senior ex-Amazon expertise at a fair, sustainable monthly rate — built for the long-term partnerships that actually deliver quality results. Premium, not premium-priced.
Embedded,
not outsourced.
NAYF Ads runs as a partial in-house team. A direct communication channel for messaging, calls and real-time reporting, a named ex-Amazon AM, weekly cadence and monthly strategy review — with time-zone coverage so there's always someone reachable.
UK & EU
London · Madrid · Berlin
08:00 – 19:00 GMT
Americas
New York · Austin · LA
09:00 – 19:00 EST/PST
Asia-Pacific
Singapore · Sydney
09:00 – 19:00 SGT/AEST
Dedicated, named team
Same ex-Amazon AM and strategist on your account every week. No rotating reps.
Direct, real-time access
A single direct channel for messaging, calls and live reporting. We work like an internal team, not an agency vendor.
Weekly + monthly cadence
Weekly performance reviews, monthly senior strategy sessions, always-on Slack between.
Senior eyes, always
Every campaign, every listing, every ASIN review passes through a senior ex-Amazon team member.
Trained to Amazon's highest level.
And we never stop.
Our team holds Amazon's most senior internal certifications and proprietary training — the same education Amazon's own staff receive. We then layer continuous external investment on top: peer networks, opinion-leader conversations and the broader Amazon third-party seller community. Amazon never stops changing, so neither do we.
Four words that define us.
We do right by every client.
Honesty over short-term wins. We tell clients what they need to hear — even when it's not what they want to hear — and we charge for value delivered, not hours billed. Our case studies are real brands hitting real numbers, never hype.
Performance, guaranteed.
We win when you win.
Every NAYF Ads engagement is grounded in measurable performance — agreed KPIs, weekly reporting, monthly strategy review. If we haven't moved the needle inside the first 90 days, you'll know exactly why and what we're doing about it.
Our case studies don't hide behind vanity metrics. Every number you'll see — #1 rank, 96% revenue growth, 8.10x ROAS, $1.55M month — came from real client accounts with real margins.
The proof, in numbers.
Ad-Driven Authority: No Reviews. No Sales History. #7 Best Seller in 6 Months.
How NAYF Ads cold-launched DCS into the Top 10 of Amazon UK's industrial Aprons category — with a 3.5-star rating against legacy suppliers.
Zero Reviews to £30K/Month: The Henry Vacuum Bag Cold Launch
How NAYF Ads launched a brand-new Hepa-Flo compatible vacuum bag into Amazon UK — past the category leader, with 12.04x ROAS at 8.31% ACOS.
From Seasonal Q4 Spikes to a Year-Round $3.7M Engine
How NAYF Ads scaled a premium US candle brand to
See what an
ex-Amazon team
can do for your brand.
Book a free 15-minute audit call with Nathan. You'll walk away with a hyper-personalised niche report on your category — yours to keep, no matter what.
Book your free audit →