Amazon strategyat the board level.
For leadership teams making category-defining decisions — expansion, acquisitions, restructures — and needing a senior Amazon voice in the room.
Senior expertise, on your terms.
Strategic Consulting is a distinct engagement from operational management. It's for board-level moments — new-category expansion, M&A due-diligence, 1P/3P restructures, EU5 expansion decisions — where you need senior Amazon expertise as an advisor, not an operator.
The full scope.
Board / leadership presentations
Amazon strategy inputs framed for board or leadership review.
M&A due diligence
Amazon account health assessment for acquisitions — CRaP exposure, buy-box risk, PPC waste, listing debt.
Category expansion modelling
New-category or new-marketplace expansion modelled against unit economics and competitive intensity.
Long-term retainer
Available on a monthly retainer for ongoing strategic advisory, distinct from operational management.
1:1 with the founder.
No handoffs.
This service isn't run by a junior operator. Nathan personally leads every Strategic Consulting session.
Delivered by
Nathan Divakaran
Founder & CEO, NAYF Ads
- Ex-Amazon Consultant
- $20M+ in client sales driven
- 17,000+ subscribers on YouTube
- 40+ brands scaled on Amazon
Session rate
A direct 1:1 session with Nathan. Personalised entirely for your brand — you bring the challenge, he brings the framework.
Book a session with Nathan →Full session recording included. Written action list delivered within 24 hours.
Let's see what's possible
for your brand.
Every NAYF Ads engagement starts with an initial 15-minute conversation — 1:1 with Nathan, scoped to your category. You'll walk away with a hyper-personalised niche report on your brand, actionable from day one.
Book an initial call →Nathan Divakaran
Founder & CEO, NAYF Ads
Personally leads every engagement. 30-minute paid coaching sessions available — the first 15 minutes on us.
Related services.
Amazon Account Audit
A full-account audit — PPC, SEO, listings, category positioning, competitive benchmarks — delivered as a written report plus a 60-minute strategy call.
1:1 Amazon Coaching
For in-house Amazon teams that want senior expertise without the retainer. 30-minute paid sessions with Nathan, bespoke to your account.
Standard Operating Procedures
The written playbook for how your Amazon operation runs — PPC cadence, listing updates, reporting rituals, escalation paths.