Sponsored Products, Brands & Display,run by ex-Amazon operators.
The 7-Step Advertising Improvement Plan applied end-to-end across your account. Structured for spend precision, clean data, and category-leading rank.
One specialism, delivered properly.
Amazon PPC is not one job — it's four. Campaign architecture, keyword harvesting, bid management, and creative-testing. Most agencies do one of these well and fake the others. NAYF Ads runs all four from a single AIP framework, so your campaigns compound rather than fight each other.
The full scope.
Sponsored Products
Exact / broad / auto campaigns architected for velocity and long-tail harvesting. Product-targeting against competitor ASINs. Bid-modifier strategy per placement.
Sponsored Brands & Video
Category-header capture, top-of-search video, Store spotlight campaigns. Sponsored Brand video is where the CTR asymmetry sits — we prioritise it.
Sponsored Display
Product-targeting off Amazon, audience remarketing, competitor category defence. Complements SP + SB — doesn't replace it.
Keyword harvesting & search-term reporting
Weekly search-term report analysis. Converters promoted to exact-match. Non-converters negatived. The signal your account has been giving you that most operators ignore.
Bid & budget management
Rule-based bid strategy per keyword, placement modifier optimisation, daily budget pacing to avoid mid-day exhausts on your best campaigns.
Creative testing
Image A/B tests on hero campaigns, video creative iteration for SBV, headline copy iteration for Sponsored Brand.
How the engagement
actually runs.
A structured sequence — not a black box. You know what happens each phase, what we need from you, and what you'll see back.
Full campaign audit
Every campaign, ad group, keyword and negative reviewed against category benchmarks in the first 5 working days.
Restructure
Campaigns rebuilt into a canonical naming convention — one campaign per intent, clean data separation, easy to optimise, easy to hand off.
Launch
Bids set from unit economics, not gut feel. Placement modifiers tuned to top-of-search dominance on hero keywords.
Weekly optimisation cycle
Search-term report harvesting, bid rebalancing on converters vs bleeders, negative keyword promotion.
Monthly strategic review
Full-funnel review across SP + SB + SD + DSP, share-of-voice against key competitors, ACOS vs break-even target trajectory.
What you can expect.
Blended ACOS toward your unit-economics target (not a category benchmark)
Top-of-search dominance on your hero keywords inside 60 days
Search-term coverage broader than your competitors within one quarter
Clean, auditable campaign structure any operator can inherit
Results we've delivered.
Frequently asked.
What ACOS should I target?
Do you charge % of ad spend?
Let's see what's possible
for your brand.
Every NAYF Ads engagement starts with an initial 15-minute conversation — 1:1 with Nathan, scoped to your category. You'll walk away with a hyper-personalised niche report on your brand, actionable from day one.
Book an initial call →
Nathan Divakaran
Founder & CEO, NAYF Ads
Personally leads every engagement. 30-minute paid coaching sessions available — the first 15 minutes on us.
Related services.
Amazon DSP Management
Programmatic advertising across Amazon's owned-and-operated inventory plus third-party supply. Audience-led demand generation for brands ready to scale beyond Sponsored Ads.
Amazon PPC Audit
Every campaign, keyword, bid and placement analysed against category benchmarks. Delivered as a written report plus a 45-minute walk-through call.