SOPs builtto operate at scale.
The written playbook for how your Amazon operation runs — PPC cadence, listing updates, reporting rituals, escalation paths.
Senior expertise, on your terms.
Every Amazon operation compounds at the pace of its playbooks. When operators leave, when new team members join, when scope expands — the SOP determines whether continuity holds. This service documents the systems we've refined across dozens of brands into a canonical playbook for your team.
The full scope.
PPC operational cadence
Daily, weekly, monthly cycle for search-term reports, bid adjustments, budget pacing, campaign audits.
Listing update workflows
How new listings launch, how existing listings are refreshed, who approves what.
Reporting rituals
Weekly leadership review structure, monthly business review agenda, quarterly deep-dive template.
Escalation paths
Suppression, buy-box loss, chargeback anomalies — decision trees for how the team responds.
1:1 with the founder.
No handoffs.
This service isn't run by a junior operator. Nathan personally leads every Standard Operating Procedures session.
Delivered by
Nathan Divakaran
Founder & CEO, NAYF Ads
- Ex-Amazon Consultant
- $20M+ in client sales driven
- 17,000+ subscribers on YouTube
- 40+ brands scaled on Amazon
Session rate
A direct 1:1 session with Nathan. Personalised entirely for your brand — you bring the challenge, he brings the framework.
Book a session with Nathan →Full session recording included. Written action list delivered within 24 hours.
What you can expect.
New team members onboarded in days instead of weeks
Operational continuity holds through team changes
Auditable process trail for stakeholders
Let's see what's possible
for your brand.
Every NAYF Ads engagement starts with an initial 15-minute conversation — 1:1 with Nathan, scoped to your category. You'll walk away with a hyper-personalised niche report on your brand, actionable from day one.
Book an initial call →Nathan Divakaran
Founder & CEO, NAYF Ads
Personally leads every engagement. 30-minute paid coaching sessions available — the first 15 minutes on us.
Related services.
Amazon Account Audit
A full-account audit — PPC, SEO, listings, category positioning, competitive benchmarks — delivered as a written report plus a 60-minute strategy call.
1:1 Amazon Coaching
For in-house Amazon teams that want senior expertise without the retainer. 30-minute paid sessions with Nathan, bespoke to your account.
Strategic Consulting
For leadership teams making category-defining decisions — expansion, acquisitions, restructures — and needing a senior Amazon voice in the room.