Fit
Who we work with —
and who we don’t.
Every agency site tells you who it’s for. Almost none tell you who it isn’t. Both halves are below, with where to go instead if the second list is you — because a wasted discovery call costs you more than it costs us.
Where we do our best work.
Founder-led and family-run brands
Where the founder still makes the commercial decisions and can answer a question about margin without convening a committee. Our best engagements have a decision-maker on the call, not a delegate taking notes back to one.
Brands that specifically want a small agency
You've decided you want to know who is working on your account and you'd rather have senior attention on a small scale than a big name on a big org chart. That's a deliberate choice and it's the one we're built for.
Established products with real demand
Live on Amazon, with sales history and reviews to work from. Advertising amplifies what a listing already does — if the product converts, we can scale it; if nothing has ever sold, there's nothing yet to amplify.
Brands with an in-house Amazon manager
You have someone who owns the catalogue, stock and commercial relationships, and you need advertising specialism alongside them rather than a replacement for them. We work with your person, not around them.
Brands leaving a larger agency
You were the small account in a big portfolio and you felt it. This is the single most common reason brands arrive here, and it's usually a scale mismatch rather than incompetence at the previous agency.
Sellers and vendors, 1P and 3P
Seller Central, Vendor Central, or both at once. Several of our team previously worked inside Amazon on the retail and vendor side, so hybrid 1P/3P setups are familiar territory rather than an edge case.
When you should hire someone else.
We turn work down. Not out of principle — because taking an engagement we can’t serve well is how agencies end up with unhappy clients and case studies they can’t publish.
Pre-launch brands with no sales history
If the product isn't live, or is live with no reviews and no sales, advertising is the expensive way to learn things a listing audit would tell you for free.
Go here instead: Get to a first tranche of reviews and a converting listing. Our $400 coaching session is designed for exactly this stage — a senior read on the plan before you spend anything.
Brands shopping on price
We're not the cheapest Amazon PPC management available, and we don't try to be. If the deciding factor is the lowest monthly fee, someone will always undercut us.
Go here instead: A specialist freelancer will manage a straightforward account for meaningfully less. That's a reasonable choice for a small, stable catalogue — just check who is actually doing the work.
Brands wanting a supplier they never speak to
Our model depends on a feedback loop with someone who knows the business — margins, stock, roadmap. If the ideal is to hand it over and never think about it again, you'll get less from us than the fee justifies.
Go here instead: A larger managed-service agency with a formal account-management layer is genuinely better set up for hands-off delivery.
Brands needing multi-channel marketing
We do Amazon. Not Google, not Meta, not email, not brand strategy. If you want one supplier accountable for the whole marketing mix, that isn't us.
Go here instead: A full-service ecommerce agency. Be aware of the trade: breadth usually costs you Amazon depth, so ask hard questions about who on their team lives in Seller Central daily.
Enterprise accounts needing a large pod
If you need a dedicated team of ten-plus, formal procurement and vendor onboarding, SLAs and out-of-hours cover across a dozen marketplaces, our size is a liability rather than a feature.
Go here instead: A network or holding-company agency. They exist for this and they're good at it — the coverage and process you're paying for is real.
Anyone wanting guaranteed results
We won't guarantee a rank, a ROAS or a revenue number, because nobody controlling only the ad account honestly can. Price, stock, reviews, competitors and Amazon's own algorithm all get a vote.
Go here instead: If a guarantee is non-negotiable, ask whoever offers one exactly what happens when it isn't met, and read that clause carefully before the headline.
What we need from you.
Fit runs both ways. These aren’t contractual — they’re the conditions under which this actually works.
Your real numbers
Cost of goods, landed cost, target margin. Optimising to ACoS alone is optimising to a proxy — with the true unit economics we can tell you which SKUs are worth defending and which are quietly losing you money at any ad spend.
Stock discipline
Nothing undoes ranking work faster than going out of stock at the wrong moment. We'll flag the risk from the ad side, but the supply chain is yours and it constrains what advertising can safely do.
A decision-maker who's reachable
Not daily, but within a few days. Amazon moves faster than a monthly steering call, and the difference between a good quarter and an average one is often a decision made in week two rather than week six.
Patience through the first 60 days
Restructuring an account usually looks worse before it looks better — old campaigns wind down while new ones gather data. If a dip in week three would end the engagement, the timing isn't right.
Fit, in short.
- What kind of brands is NAYF Ads a good fit for?
- Founder-led and family-run brands with established products already selling on Amazon, that want a small independent agency with senior people on the account. It works particularly well for brands with an in-house Amazon manager who need advertising specialism alongside them, and for brands leaving a larger agency where they were too small to get attention.
- Who is NAYF Ads not a good fit for?
- Pre-launch brands with no sales history or reviews; brands choosing purely on lowest price; brands that want a hands-off supplier they never speak to; brands needing a full multi-channel marketing agency rather than an Amazon specialist; and enterprise accounts needing a large dedicated pod with procurement and 24/7 coverage. NAYF Ads also won't guarantee a specific rank, ROAS or revenue figure.
- Does NAYF Ads work with brands that already have an in-house Amazon team?
- Yes — it's one of the setups it works best in. The in-house person keeps the catalogue, stock and commercial relationships; NAYF Ads brings the advertising specialism the brand would otherwise have to hire for. The intention is to make the in-house hire more effective, not to displace them.
- Does NAYF Ads turn work down?
- Yes. The model caps how many brands can be served at once, and engagements that are a poor fit get declined on the initial call rather than accepted and under-served. Where possible the brand is pointed toward the kind of provider that suits it better.
- What's the minimum size of brand NAYF Ads works with?
- There's no published minimum ad spend, but there is a practical floor: managed engagements start at $2,200/month, and if that fee would dominate the brand's advertising P&L, NAYF Ads will say so on the call. Brands below that point are usually better served by the $400 coaching session until the numbers support a managed engagement.
Let’s find out
in fifteen minutes.
One call with Nathan. If it’s not a fit, you’ll hear it on that call — and you’ll still keep the report on your category.