Amazon requires GS1.We migrate you.
Amazon is progressively requiring GS1-registered UPCs on all listings. If you're on grey-market UPCs, this migration is compliance-critical.
Fast, senior, ex-Amazon.
Amazon has been tightening UPC verification for years and now suppresses listings without GS1-registered barcodes on many category pages. If your catalogue is on grey-market or reused UPCs, migration to GS1 is compliance-critical — a suppression sweep can wipe a catalogue overnight.
The full scope.
GS1 audit
Every ASIN cross-referenced against GS1 registry to identify at-risk listings.
GS1 registration
New GS1 barcodes registered under your legal entity.
Listing migration
Each listing migrated to its new GS1 UPC without losing review count or organic rank.
1:1 with the founder.
No handoffs.
This service isn't run by a junior operator. Nathan personally leads every UPC to GS1 Migration session.
Delivered by
Nathan Divakaran
Founder & CEO, NAYF Ads
- Ex-Amazon Consultant
- $20M+ in client sales driven
- 17,000+ subscribers on YouTube
- 40+ brands scaled on Amazon
Session rate
A direct 1:1 session with Nathan. Personalised entirely for your brand — you bring the challenge, he brings the framework.
Book a session with Nathan →Full session recording included. Written action list delivered within 24 hours.
What you can expect.
Full catalogue GS1-compliant
Suppression sweep risk eliminated
Let's see what's possible
for your brand.
Every NAYF Ads engagement starts with an initial 15-minute conversation — 1:1 with Nathan, scoped to your category. You'll walk away with a hyper-personalised niche report on your brand, actionable from day one.
Book an initial call →Nathan Divakaran
Founder & CEO, NAYF Ads
Personally leads every engagement. 30-minute paid coaching sessions available — the first 15 minutes on us.
Related services.
Listing Reinstatement
Fastest turnaround in the industry — often same-day for policy-compliance suppressions, 2–5 days for image or category disputes.
Account Suspension Recovery
Full Plan-of-Action drafting, root-cause analysis, and escalation management for suspended Seller Central and Vendor Central accounts.
Brand Name Change
Brand name changes on Amazon involve Brand Registry updates, listing migration, storefront rebuild and Sponsored Brand rework. We coordinate all of it.