About these terms
These terms govern your use of this website (ads.nayfgroup.com, nayfads.com, nayfgroup.com and their subdomains), collectively “the Site”. By using the Site, you agree to these terms.
The Site is operated by NAYF Ads, a trading name of NAYF Group, based at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ. Contact: nathan@nayfads.com.
Content ownership
All content on the Site — including case studies, playbooks, guides, calculators, service descriptions, imagery, and code — is the intellectual property of NAYF Group unless otherwise attributed. You may:
- Read and reference the content for your own purposes
- Share links to specific pages
- Quote short extracts with attribution
You may not:
- Reproduce substantial content on another website
- Repackage our resources into your own commercial products
- Use our branding, name, or case studies without written permission
Case study accuracy
Case studies on the Site describe real client engagements, presented with the permission of the clients concerned. Metrics and outcomes are accurate to the best of our knowledge at the time of writing.
Past performance is not a guarantee of future results. Every Amazon engagement depends on category dynamics, product-market fit, budget, seasonality, competitive intensity, and dozens of other variables. The tactics that worked for a client in one category may not work for you in another.
Calculators and playbooks
The calculators and playbooks on the Site are provided as informational tools, not as financial, business, or legal advice. Results depend entirely on the accuracy of the inputs you provide and the assumptions built into the model. Decisions you take based on these tools are made at your own risk.
Free audit calls and niche reports
Where we offer a free 15-minute audit call and personalised niche report, these are provided as a marketing courtesy. We reserve the right to decline audit calls where the inquiry falls outside our capacity or expertise, or where the enquirer is a competitor.
Reports produced during audit calls are the intellectual property of NAYF Group but licensed to you personally for internal use only. You may not resell, redistribute, or repackage them.
Third-party services
The Site includes embeds and links to third-party services (Calendly, Vimeo, Trustpilot). We are not responsible for the availability, content, or privacy practices of those services. Their use is governed by their own terms.
Amazon disclaimer
NAYF Ads is an independent Amazon marketing agency. We are not affiliated with, endorsed by, or officially connected to Amazon.com, Inc. or any of its subsidiaries. All Amazon-related trademarks are the property of Amazon.com, Inc.
Limitation of liability
To the fullest extent permitted by law, NAYF Group’s total liability arising from your use of the Site is limited to £100.
We do not accept liability for:
- Loss of profits, revenue, or business opportunity
- Indirect or consequential losses
- Losses arising from reliance on Site content
This does not limit any liability that cannot be excluded under UK law — including liability for death, personal injury, or fraud.
Governing law
These terms are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.
Changes to these terms
We may update these terms from time to time. The date at the top shows the most recent version. Continued use of the Site after changes constitutes acceptance.