The brand
Discounted Cleaning Supplies runs a diverse home and kitchen catalogue on Amazon UK. Their relationship with NAYF Ads has produced multiple Amazon Best Seller badges. This is the story of one specific lift: turning the Apron product into the undisputed #1 Best Seller in just 90 days.
The starting point
The Apron SKU faced two compounding problems:
- Suboptimised listing economics. The product wasn't indexing efficiently within the category — Amazon's algorithm didn't have enough clean data to work with, and the listing conversion rate was nowhere near its ceiling.
- An inefficient campaign architecture. Ad spend was being distributed across loose, broad campaigns rather than precision targeting — making the operation hard to scale even if other factors had been in place.
Our playbook
We rebuilt the operation on two coordinated fronts.
1. A full listing overhaul
We rebuilt the title, bullet points, product description and EBC A+ content end-to-end — aligned to a meticulously crafted keyword strategy. The listing became indexable, on-brand and engineered to convert qualified traffic.
2. Campaign architecture rebuild
We tore down the broad campaign structure and rebuilt it for precise spending and clean data acquisition. The harvested data then served as a feedback loop — maintaining top-category rankings while holding cost-per-click low.
The result
Within 90 days the numbers told a clean story:
- Category rank moved from #1,000+ → #1 in the Aprons category
- 32% revenue lift across eight weeks
- ACOS dropped meaningfully as spend efficiency improved
- The listing now carries both the Best Seller badge and the Amazon's Choice badge — a formidable competitive moat
What this means for serious Amazon brands
Plateaued SKUs almost always trace back to two root causes: a listing the algorithm can't read, and a campaign structure that's hiding the real signal in noise. Fix both at once and the rank movement can be dramatic. The same approach is potentially achievable for your brand.
Evidence
The proof.
Screenshots from the live Amazon account.
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Achievable for your brand
The same playbook can work for you.
Whether the exact tactics here translate depends on your category, your competition and your data. The fastest way to find out: book a free 15-minute audit. You'll walk away with a hyper-personalised niche report on your category — yours to keep, whether we end up working together or not.
