The brand
Discounted Cleaning Supplies runs an impressive home and kitchen catalogue on Amazon UK — and has earned multiple Best Seller badges since partnering with NAYF Ads. This is the story of one specific SKU: turning a struggling bin bag into Amazon's Choice in 90 days.
The starting point
The bin bag faced one core challenge: aggressive Chinese competitors. They sold at lower prices, enjoyed larger profit margins per unit, and had locked up share of voice on the highest-volume search terms. Winning market share as a UK seller in a commodity category seemed structurally unwinnable.
Our playbook
We attacked the problem on three coordinated fronts.
1. A full listing overhaul
We revamped the title, bullet points, product description and rebuilt the EBC A+ content from scratch. New imagery was designed alongside a refreshed keyword strategy and audience targeting — fully aligned with how customers were actually searching.
2. Advertising efficiency from week one
NAYF Ads simultaneously grew sales and reduced advertising spend by 20% within the first month — by identifying and rectifying inefficiencies sitting inside the existing campaign architecture.
3. The 7-Step Advertising Improvement Plan
Our proprietary AIP guided creative direction and positioning — articulating exactly why the premium price was worth paying over cheaper, lower-quality alternatives. The brand became the obvious choice for buyers who'd looked at the cheap options first.
The result
The numbers across the first 90 days were unusual for the category:
- Category rank moved from #500+ → top #10 in the Bin Liner category
- Monthly revenue went from £40,534 → £100,000+ — a 166% increase
- The growth was achieved without sacrificing margin to fund ad spend
- The product earned the Amazon's Choice badge at #10 despite holding the highest price point in the top 20
That last detail matters most: in a commodity category, the brand was crowned the "Choice" — at the highest price.
What this means for serious Amazon brands
If your category is dominated by cheaper overseas sellers, the instinct is usually to compete on price. The bin bag launch shows a better play: rebuild the listing economics around why premium is worth it, then let ad efficiency carry the rank momentum. The same approach is potentially achievable for your brand.
Evidence
The proof.
Screenshots from the live Amazon account.
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Achievable for your brand
The same playbook can work for you.
Whether the exact tactics here translate depends on your category, your competition and your data. The fastest way to find out: book a free 15-minute audit. You'll walk away with a hyper-personalised niche report on your category — yours to keep, whether we end up working together or not.
