The brand
Skinbunny is an emerging British skincare brand with a flagship instant eye cream. It sits under a long-standing parent group with a multi-year relationship with NAYF Ads — a partnership that has produced multiple successful beauty brand launches and a consistent track record of strong results.
The starting point
The task was high-difficulty by design: introduce a completely new brand to Amazon — with all of the headwinds that come with it.
- No established market fit. No existing buyer feedback, no proof points, no brand equity.
- A fresh product with no track record. The profitability ceiling was an unknown.
- The brutal industry baseline. Roughly 90% of new brands launched on Amazon fail to turn a profit.
Our playbook
Undeterred by the baseline, we built the launch around meticulous market research and tight execution.
1. Search-volume-led market positioning
We studied keyword search volume and identified untapped segments where Skinbunny could rapidly gain share and drive profitable sales — not one or the other.
2. The 7-Step Advertising Improvement Plan
Anchored on our proprietary AIP, we projected a minimum of £6,000 in monthly sales in the first month post-launch. Audacious for a brand-new brand — but defensible against the search-volume analysis behind it.
3. SEO and creative — delivered in a week
The team optimised SEO across the listing and designed attractive listing imagery — inside a tight one-week timeline — so the launch could ship without delay.
The result
The numbers beat the projection comfortably. Within 30 days of going live:
- £7,483/month in total sales — from a standing start of £0
- £2,160 of that revenue from Sponsored Ads
- Sponsored Ads ROAS of 6.05x on a modest monthly ad spend
- Launch met the profitability bar inside the first month — bypassing the typical industry failure rate
What this means for serious Amazon brands
Most new-to-Amazon launches fail because they pick a category by intuition and then spend their way to discovery. The Skinbunny launch proves the inverse can work: let search-volume data tell you where to start, build the listing economics first, then scale only what the data validates. The same approach is potentially achievable for your brand.
Evidence
The proof.
Screenshots from the live Amazon account.
Achievable for your brand
The same playbook can work for you.
Whether the exact tactics here translate depends on your category, your competition and your data. The fastest way to find out: book a free 15-minute audit. You'll walk away with a hyper-personalised niche report on your category — yours to keep, whether we end up working together or not.
