The brand
My Perfect Cosmetic Company is a global skincare brand whose flagship product — My Perfect Eyes — regularly features in mainstream media, including high-profile TV commercials and advertisements.
The starting point
My Perfect Cosmetic UK approached NAYF Ads with a clear mission: grow Amazon sales while preserving price integrity and the brand's consistent presentation. Two compounding problems were dragging on the operation:
- Crippling supply-chain disruption. Sales velocity had been damaged. By early 2023, the brand was pulling just £5,500 per month on Amazon UK.
- Brand-equity-first constraints. Any growth playbook needed to protect brand presentation. Aggressive discounting or off-brand creative wasn't an option.
Our playbook
We built a 90-day plan to restore lost sales velocity — without compromising brand standards.
1. A precision audit of existing campaigns
We ran a forensic audit of the existing My Perfect Sponsored Ads campaigns — surfacing exactly where spend was leaking and where opportunity was sitting unrealised.
2. Listing optimisation recommendations
We delivered in-depth listing optimisation recommendations designed to drive organic traffic (SEO) and make the listing retail-ready for the paid traffic we were about to send.
3. Custom reporting dashboards
As a data-centric performance marketing team, we built custom reporting dashboards monitoring organic and paid sales — plus any profitability metric the client wanted to track. The day-to-day visibility transformed how the client engaged with the channel.
The result
Within 60 days the numbers were unambiguous:
- 495% sales growth — monthly revenue went from £5,500 → £32,700
- 3.29x ROAS, comfortably above the client's 2.50 threshold
- Brand price integrity preserved throughout
- Brand presentation never compromised
What this means for serious Amazon brands
Premium consumer brands often hold back on Amazon advertising because they fear brand erosion. The My Perfect case proves the opposite is achievable: velocity can be restored aggressively while protecting brand presentation — provided the audit, listing economics and reporting all align before spend scales. The same approach is potentially achievable for your brand.
Evidence
The proof.
Screenshots from the live Amazon account.
Achievable for your brand
The same playbook can work for you.
Whether the exact tactics here translate depends on your category, your competition and your data. The fastest way to find out: book a free 15-minute audit. You'll walk away with a hyper-personalised niche report on your category — yours to keep, whether we end up working together or not.
