The brand
Discounted Cleaning Supplies (DCS) exists to make cleaning a more enjoyable experience. They actively source innovative products and work closely with manufacturers to design solutions that elevate the day-to-day. Their commitment to quality has made them one of the leading cleaning brands on Amazon UK.
The starting point
After years of successful trading, DCS had plateaued. Two compounding problems were limiting growth:
- An ad strategy at its perceived ceiling. The internal team believed advertising efficiency had been pushed as far as it could go. Performance was steady — but no longer climbing.
- A catalogue too large for traditional SEO economics. Hundreds of SKUs made it commercially impossible to optimise for Amazon's search algorithm without paying enterprise-level fees to a specialist SEO agency.
The brief was clear: prove that DCS's advertising could become more efficient and more competitive — even against the superior Chinese sellers dominating Amazon SEO, advertising and pricing.
Our playbook
We approached the engagement on three coordinated fronts.
1. Catalogue-wide optimisation
We meticulously optimised 60+ ASINs across the DCS catalogue — every key listing — and achieved a perfect 100% IDQ score on each, fully aligning them with Amazon's A9 algorithm.
2. Efficiency-driven advertising
In the first month of the partnership, NAYF Ads delivered sales growth alongside a 20% reduction in advertising spend — by systematically identifying and rectifying inefficiencies inside the existing campaign architecture.
3. The 7-Step Advertising Improvement Plan
We applied our proprietary AIP across the DCS catalogue, leading creative direction and content strategy — positioning DCS as the premium choice on Amazon compared to its lower-quality, lower-cost competitors.
The result
The 90-day collaboration produced multiple wins. The fastest was the transformation of DCS's Spray Bottles range:
- Rank moved from #309 → #3 in the Spray Bottle category — in just 60 days
- 63% revenue growth on the lead ASIN between July and September
- ACOS sat well below category average throughout — hovering in the low teens
- Increased visibility flowed into adjacent SKUs across the catalogue
What this means for serious Amazon brands
If your account has been steady for months but isn't climbing — and your category is dominated by aggressive overseas sellers — the issue usually isn't that you've reached your ceiling. It's that no one has rebuilt the operation top-to-bottom in a long time. Listing IDQ, campaign architecture and creative direction compound on each other when they're run as one engine. The same approach is potentially achievable for your brand.
Evidence
The proof.
Screenshots from the live Amazon account.
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Achievable for your brand
The same playbook can work for you.
Whether the exact tactics here translate depends on your category, your competition and your data. The fastest way to find out: book a free 15-minute audit. You'll walk away with a hyper-personalised niche report on your category — yours to keep, whether we end up working together or not.
