The brand
Cristalinas is a family-owned business headquartered in Madrid — Spain's top-tier supplier of Reed Diffusers and Car Fresheners. They prioritise sustainable development, manufacturing, packaging and branding — but the day-to-day execution of Amazon wasn't where they wanted to spend their bandwidth.
The starting point
Amazon was already delivering — but at a tiny fraction of its potential. Two problems were sitting on the operation:
- Resource constraints. Monthly Amazon UK sales had reached around £16,000, but the internal team was stretched thin and the channel had no dedicated execution.
- Technical glitches blocking content updates. The team couldn't push refreshed brand communication to listings — meaning the product story wasn't reaching the buyers most likely to value it.
Our playbook
We attacked the engagement on three coordinated fronts.
1. Listing optimisation
We addressed the technical glitches blocking content updates and then rebuilt the brand communication — sharpening exactly why Cristalinas's premium quality justified its price point.
2. Strategic advertising
Rather than scale spend, we focused on efficiency: high-intent, narrowly-targeted campaigns leveraging precise search-term placement to win the buyers who'd convert.
3. The 7-Step Advertising Improvement Plan
Our proprietary AIP guided Cristalinas's Amazon journey — taking the reins on creative direction (within brand guidelines) and underlining exactly why the brand stood head and shoulders above its category.
The result
The combination of sharper advertising and rebuilt copy produced a dramatic shift:
- Category rank in Automotive Air Fresheners moved from #876 → #13 in two months — on a modest ad budget
- £14,215 in additional monthly revenue from the flagship range — a 139% sales increment
- Listing conversion rate climbed to 21.58% — outperforming even Prime Day benchmarks
- Record-breaking monthly sales were posted for Cristalinas on Amazon UK
With this growth came resilience — the brand was now far better insulated against potential supply-chain disruption.
What this means for serious Amazon brands
Most brands assume Amazon growth requires more spend. Cristalinas proves a different point: when listings are technically broken and campaigns are loose, growth comes from fixing the fundamentals rather than throwing money at them. The same approach is potentially achievable for your brand.
Evidence
The proof.
Screenshots from the live Amazon account.
Achievable for your brand
The same playbook can work for you.
Whether the exact tactics here translate depends on your category, your competition and your data. The fastest way to find out: book a free 15-minute audit. You'll walk away with a hyper-personalised niche report on your category — yours to keep, whether we end up working together or not.
